1. You’re always adding new content and sharing that content with others so you build a much larger audience for your work.

2. It’s easier to show your personality in a blog than it is in a traditional portfolio site, and it’s easier for people to get attached to personality than it is for them to get attached to work.

3. Broadcasting your personality also makes it far easier to attract like-minded people whom you love working with.

4. Most people aren’t using a blog for their portfolio, so you stand out.

5. It gives you a reason to interview people who inspire you that you might not otherwise meet.

6. You learn how to build an online following which clearly demonstrates the efficacy of your creative and strategic thinking to potential clients/employers.

7. If you’re a designer/art-director you can practice writing. Copywriters can build a visual blog like The Oatmeal or Darcel Disappoints.

8. Adding new content to your site on a regular basis forces you to develop your thinking and makes you a smarter, more focused creative.

9. You have the opportunity to help and inspire others because your site is dynamic and invites discussion.

11. The SEO plugins for WordPress make it easy to implement an SEO strategy and teach you new ways of building an audience online.

12. Great brands aren’t static, they’re constantly engaging. Having a blog compels you to act more like a brand and less like an overworked advertising employee.

13. Because they are so dynamic, blogs take on a life of their own and take you places you never anticipated going.

14. You create a traditional portfolio site. You act as creative director on a blog. It becomes a project you get to develop over time, which brings a lot of personal satisfaction and takes the pressure off of your day job to be your only creative outlet.

15. Building a blog gives you a much better understanding of all the non-creative roles in an agency because you take on account, planning and development roles yourself.

Building a blog has made me smarter, introduced me to incredible people I never would have met otherwise, and got me a job I love. If you want to start your own blog, the post “Build a Life-Changing Site Part 3” gives a step by step guide. Advertising professionals develop a skill set that can change the world for the better. Building a blog teaches you how to apply that skill set to your own personal enterprise. I can’t wait to see what you create.

Faithfully,

Fernando

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