About

April 24th, 2010

I started this blog because there are far too many designers, bloggers, youtube videos, fake creams and stupid spoof rock songs that bitch about making the logo bigger. I don’t want my profession associated with a bunch of myopic whining.

So I’m going to talk to those who tell us to make the logo bigger: business people, marketing people, account people, creative directors, because I believe the best way to grow as a designer is to learn from people who aren’t designers.

A logo is a litmus test. Ideally, you should work on logos you love so much that you can revel in their largesse. Like the star the Magi followed, I believe logos will light your way to discovering your true path, and the logo that shines inside of you.

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