About

My name is Fernando. I am a passionate defender of advertising.

I believe that advertising can be a spiritual pursuit. We have the opportunity to influence companies to practice sustainable commerce. We have the power to influence people to support sustainable companies. We empower people to support themselves while doing the work they were meant to do and we mimic the energy of the Universe every time we set out to create.

I want Big Fucking Logo to change advertising by building a League of Badass Creatives who respect the purity of advertising and the power we have in society. I want to give you the tools to build a career where you do life-changing work that is deeply fulfilling and of service to the world. Posts every Monday, comments always welcome.